What’s the focus of this course?
The Marketing Automation Foundation course from Simplilearn aims to impart an in-depth understanding of Marketing Automation. This course takes participants through the basic concepts of Marketing automation, and covers the principles of lead capture, lead nurture, the different types of automated campaigns, and improving the customer life cycle.
What are the course objectives?
- Marketing automation
- How to flatten your sales funnel
- Lead capturing and nurturing processes
- Different types of automated campaigns
- Mapping the customer’s journey
- Improving the buyer lifecycle
- Building customer loyalty
Who should take this course?
- Online marketers
- Marketing professionals
- PPC executives/managers
- Sales managers
- Fresh graduates
- Business owners/heads
- 180 days of access to high-quality, self-paced learning content designed by industry experts