Course Description

What’s the focus of this course?

Marketing Automation is the use of software and technology to aid sales and marketing by automating simple tasks. It helps you find new customers faster, onboard existing customers, increase customer loyalty & improve communication with a high ROI segment.

The Marketing Automation Foundation course from Simplilearn aims to impart an in-depth understanding of Marketing Automation. This course takes participants through the basic concepts of Marketing automation, and covers the principles of lead capture, lead nurture, the different types of automated campaigns, and improving the customer life cycle.

What are the course objectives?

The course imparts essential knowledge in basic concepts related to Marketing Automation. By the end of Marketing Automation Foundation course, participants will have in-depth  understanding  of:
  • Marketing automation
  • How to flatten your sales funnel
  • Lead capturing and nurturing processes
  • Different types of automated campaigns
  • Mapping the customer’s journey
  • Improving the buyer lifecycle
  • Building customer loyalty

Who should take this course?

The Marketing Automation Foundation course from Simplilearn is great for those looking to learn the basics of the marketing automation process and its best practices. The course is good for:
  • Online marketers
  • Marketing professionals
  • PPC executives/managers
  • Sales managers
  • Fresh graduates
  • Business owners/heads
  • Entrepreneurs