Course Description

What is the course about?

Mobile Marketing is the use of the mobile medium as a means of marketing communication.

The Mobile Marketing Foundations course from Simplilearn takes participants through the basic concepts in Mobile Marketing and related fields in Digital Marketing. With this course, participants can learn the best practices to interact with a mobile customer, security and privacy issues, social integration, asking the right questions, and launching mobile campaigns that impact sales and brand loyalty.

What are the course objectives?

The Mobile Marketing Foundations training provides a solid base on Digital Marketing concepts that are used by the mobile channel. By the end of Mobile Marketing Foundations course, participants will be able to:
  • Understand mobile devices, core mobile product, and service offerings
  • Understand Mobile Advertising and Search
  • Learn about incentives and loyalty programs
  • Learn to combine Mobile with other channels
  • Learn the basics of marketing a business on mobile platform
  • Learn Mobile rules and regulations
  • Understand Mobile Marketing measurement and analytics

Who should take up this course?

The Mobile Marketing Foundations course is best suited for aspirants who wish to begin their career in Digital Marketing through the mobile platform. However, the course is best suited for:
  • Fresh graduates
  • Business owners
  • Web Designers
  • Web Marketers
  • Professionals in their early career
  • Marketing professionals
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