What’s the focus of this course?
The Programmatic Buying Foundation course from Simplilearn aims to train participants in the rapidly-expanding discipline of Programmatic buying. This course takes participants through the basic concepts of Programmatic Buying, discussing how it’s different from traditional paid marketing approaches like PPC, and enables them to leverage the power of Programmatic Buying to get greater ROI for their marketing efforts.
What are the course objectives?
- Programmatic Buying and how it’s different from traditional paid channels like PPC
- The differences between direct bidding and real-time bidding
- Programmatic workflow
- Different strategies for programmatic targeting
- How to identify fraudulent ads in Programmatic Advertising
Who should take this course?
- Online marketers
- Marketing professionals
- PPC executives
- Fresh graduates
- Business owners/heads
- 180 days of access to high-quality, self-paced learning content designed by industry experts